Year: 2023
Tag: Digital & Innovation – Brand Campaign
BRIEF
Create an innovative campaign that highlights the positive impact of a brand.
APPROACH
The deaf community is one of the few groups unable to experience Spotify, making them an untapped audience for the brand.
To enhance inclusivity, expand audience reach, and drive brand engagement, this campaign introduces a device that allows the deaf to experience music and a feature embeded in the application itself which enhances the vibrations or bass of every song.
To enhance inclusivity, expand audience reach, and drive brand engagement, this campaign introduces a device that allows the deaf to experience music and a feature embeded in the application itself which enhances the vibrations or bass of every song.