SHIFTING ROUTES • SHIFTING ROUTES • SHIFTING ROUTES •  

Role: Conceptualisation, UX Research & Strategy, Craft
Year: 2024 - 2025
Tag: Public Service Campaign





Transforming bystanders into superheroes against harassment.
Representative of LASALLE Design Communication Year 3 Cohort for Design Studio 25, 2025


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More about the project 






BRIEF

To create a proactive community of victims and bystanders in fighting street harassment in Jakarta’s public transport.





APPROACH

Since bystanders play a huge role in making public spaces safer, these ideas focus on educating and empowering them—while also introducing a simple help signal for victims.

RESEARCH PROCESS











































This project was exhibited at Design Studio 25 from 17 January - 15 February 2025 as part of LASALLE’s Open House 2025.