Year: 2023
Tag: Digital & Innovation – Brand Campaign
More about the project
BRIEF
In collaboration with LASALLE, Groupe Onepoint, and Dementia Singapore, the aim is to enhance dementia care in Singapore through human-centric innovation.
APPROACH
Our research revealed that new caregivers often experience high stress. Despite existing support programs, gaps in accessibility and efficiency remain. Addressing this critical pain point became our main focus.